Key Considerations to Make When Designing Candle Labels
High-quality candle labels play a crucial role in the performance of any candle brand. It does not matter whether the candles are sold at your local supermarket or by retailers across the country.
At first glance, candle labels appear to be straightforward. However, several things can cause your investment to go up in smoke. Here are 2 things to think about while purchasing new candle labels:
Always Include Important Product Information
Since every product has different characteristics, product labels can never be the same. However, several details are fairly common for every label. For example, you should begin by incorporating the following details on your candle labels:
• The product’s name
• The company’s name, logo and trademark
• A metric unit, which in this case is the candle weight.
• Information about the producer’s website and their contact details
After you’ve addressed the important details, you’ll want to add some candle-specific details. The following details will give customers precise information to assist them to decide which of your items is best for them:
• The smell produced by the candle
• The wax that was used to make the candle
• Burn time estimate
• Dimensions of the container
• Add Fire Safety Recommendations
• Labelling Requirements for candles
While candles aren’t as tightly controlled as alcohol or other products, there are some labelling requirements. The National Candle Organization advises that every candle company incorporates these three fire safety features on its packaging label:
• Must always burn plain sight
• Keep a safe distance from anything that can catch fire.
• Keep far away from young children.
The NCA isn’t very precise about where these details should be listed. Therefore, the label, a sticker, or even the dust cover are all appropriate places. If you are looking for a high-quality label company then see ‘Label Solutions‘.
In addition to the three guidelines, the NCA recommends that each rule includes a graphic safety symbol. Most manufacturers obtain those symbols from the NCA website.
The fire safety standards and images are a good start because they are a requirement for all NCA members. However, it is also a good idea to add some sort of producer’s instructions for properly lighting your candles.
Remember, candles are certified as per the ASTM F2417 Fire Safety Standard. The regulation allows you to give clients information such as burn time, container type, and other pertinent information.
Utilize Candle Labels to the Fullest
You may run out of label space between branding and information. Fortunately, you may be able to increase your branding by utilizing the shape, packaging, length and size of your candle.
That said, the outside of your candle, or the jar it’s in, is an excellent location for labelling. Most especially, the side of your candle package is a fantastic place for basic product information and additional design features.
However, do not forget to utilize the bottom of the package too. Simply use a separate label affixed to the base of your candle or container to display fire regulations some less brand-heavy information. Container lids also provide greater space for labelling. As long as your label is visible in that space, if it has some space, there’s a chance for branding.
Now that you know how to design a candle label, go ahead and make the best of this knowledge. Remember to follow all legal guidelines and requirements.